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JAMES SHERMAN
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02:00
Chorus: Conversation Intelligence
I wanted to experiment with a light-hearted and innovative approach to showing the Chorus product in action, breaking away from the talk track and diving directly into the platform. Inviting the audience into the video and showing the user experience first-hand, paired with the dynamic use of motion graphics, kept viewers engaged, resulting in 55k views and an 80% completion rate on YouTube. The video was also resized and cutdown for TikTok and Instagram. Role: Executive Producer and Creative Director Brand: ZoomInfo
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02:33
What is ZoomInfo?
I set out to create an asset that would both inform and excite prospective employees, delivering the same fast-paced, high-energy feel that defines the ZoomInfo brand. Behind-the-scenes footage, vibrant motion graphics, and dynamic transitions came together to grab attention and sustain engagement. The final piece became the hero video on the careers page and earned the highest viewership and retention rate of any video on the site. Roles: Executive Producer, Creative Director Brand: ZoomInfo
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03:59
Bread of Life - Ending Hunger & Homelessness
The Bread of Life’s mission is to connect people with food and that message needed to drive the story. By following a donation box from the warehouse to the dinner table, we captured a full-picture view of the organization’s impact and the people who make it possible. I’m especially proud of the scenes filmed at the meal service, where community members share their voices and experiences firsthand. These moments help humanize the work and highlight those too often overlooked. The video is featured at top of the Bread of Life homepage and serves as an introduction and overview for potential corporate partners and community volunteers interested in making a difference. Role: Executive Producer, Director, Editor Client: Bread of Life
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00:40
AWS Partnership Promo
We wanted to grab viewers' attention and generate excitement for a new marquee partnership. The script was concise and direct, aligned with kinetic text and motion graphics, strong use of brand colors and iconography, and a fresh music track to stand out on social feeds. The short and punchy video was viewed by over 1 million LinkedIn users. Role: Executive Producer and Director Brand: AWS and ZoomInfo
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04:20
Global Retirement Index - Top 10
Promotional video created for Natixis’ annual Global Retirement Index survey, produced in tandem with the press release and featured on the firm's YouTube channel. The video captured the attention of financial media and helped secure coverage from Bloomberg and Barron’s, amplifying brand visibility and driving traffic to the full white paper. Roles: Executive Producer and Creative Director Brand: Natixis
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01:54
Customer Story: Ally Global Logistics
Filmed on location and brought to life through b-roll and motion graphic callouts, this customer story highlights Ally Global Logistics’ success with the ZoomInfo platform. By blending live-action footage with energetic motion design, we showcased the client’s impressive revenue growth in a visually engaging way. A top-performing piece across web and social, the video also became a favorite among the Sales team and was widely used in prospect outreach communications to drive pipeline. Role: Executive Producer and Director Brand: ZoomInfo
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01:00
Sparks Law - Super Bowl Commercial
Freelance project for a regional Super Bowl commercial featuring UFC announcer Bruce Buffer. Designed as a bold, comedic spot for Sparks Law, the production combined on-location filming, custom set design, and fast-paced editing to bring the high-energy concept to life. This out-of-the-box piece was a blast to produce and pushed creative boundaries for a legal services brand. Roles: Assistant Director and Producer Brand: Sparks Law
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02:56
Active Index Advisors: Direct Indexing
Three-camera studio shoot produced as part of an educational video series on direct indexing strategies for stock portfolios. Designed to simplify a complex topic, the video uses clear messaging, dynamic multi-angle coverage, and motion graphics to boost viewer engagement. The series generated over 10,000 combined views and helped drive traffic to the firm’s investment insights page. Roles: Producer and Director Brands: Natixis and AIA
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01:14
Why Work With Us
Sometimes the best work happens spontaneously. After wrapping a separate shoot, we took advantage of the existing interview setup and invited a few colleagues to answer on-camera questions about the company. With the addition of B-roll and upbeat music, the result was a fun, engaging piece that earned 3.3K organic views on YouTube and became a valuable asset in a talent outreach email campaign. Roles: Producer and Director Brand: ZoomInfo
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